Setting goals for faculty annual reviews

Many higher education institutions use annual faculty reviews to monitor progress, measure outcomes, and increase engagement. As faculty members meet with department chairs and other institution professionals, they gain feedback that propels their professional growth and aids institutional advancement.

These processes help uncover meaningful data and provide faculty with actionable insights to develop professionally. They also present an excellent opportunity for your staff to showcase accomplishments and highlight personal achievements. These reviews can help decision-makers determine promotions, such as tenure, and drive institutional change. Learn more about the importance of these reviews and how to set goals for them.

What are annual faculty reviews?


Faculty reviews are rigorous and objective evaluations to assess a faculty member’s performance. Faculty reviews comprise self-assessments and other evaluations to ensure your faculty is working effectively and continually contributing to improving themselves and your institution. An effective faculty review process can improve faculty productivity, close wage gaps, increase diversity, and positively change a higher education institution.

An annual faculty evaluation typically consists of preparing and reviewing a self-assessment, faculty panel scrutiny of documentation, and a panel visit to the faculty member. After completing the initial review process, the panel will create a report detailing the strengths and weaknesses of the faculty member and recommendations for improvement. The committee may also follow the report by devising an action plan for the faculty member to improve effectiveness and efficiency.

Why are faculty reviews important?


Faculty reviews allow your team to identify where they excel and where they need to improve. When your faculty continuously improves, your team and students can feel the effects on the learning environment. Faculty improvement can also contribute to your institution’s reputation.

Faculty reviews rely on qualitative and quantitative data to support decision-making, and both varieties offer different benefits:

  • Quantitative: Quantitative data, such as years of service and prestigious awards, can assist in decisions regarding tenure positions, department configuration, and curriculum shaping.
  • Qualitative: Qualitative information, such as instruction quality and student perspectives, allows institution administrators to draw connections between data and experiences. These connections can create a more enriching classroom experience for faculty and students as instructors define teaching practices and craft engaging course materials.

These reviews enable your faculty to articulate their institution’s objectives and goals and measure the impact of these missions on your institution and students. You can further develop your team’s ability to assess themselves, each other, and your students through faculty evaluations.

Evaluations also contribute to a positive culture of change and allow team members to take immediate action toward improvement. When you detail action plans for your faculty, they know the actionable steps they can take to progress rather than staying at a plateau.

How you can use faculty data


Faculty review data provides tons of meaningful information. Although many institutions understand the importance of these reviews, not every college and university knows how to use the data effectively. Along with helping your campus obtain far-reaching goals, you can use faculty review data to:

  • Determine promotions: Use the information you gather to determine which faculty members excel. This data can help you decide who should achieve tenure status, receive pay increases, or get a promotion.
  • Monitor student engagement: Faculty evaluation data helps you better understand the student experience. Students can voice their thoughts and concerns about classroom culture and curriculum by completing course evaluations and instructor surveys.
  • Complete accreditation reports: Accreditation peer reviews can be lengthy. Gathering faculty data for reviews can capture some of the information you need to complete the accreditation process.
  • Examine teaching methods: Student course evaluations give instructors and administrators an idea of how effective teaching methods are. Students may detail what they like and dislike, including instruction methods. This information is especially beneficial if your instructors are trying to implement new methods.
  • Reduce inefficient practices: Using software to make repeatable evaluation templates streamlines the review process. You can reduce the time and effort your team needs to create, distribute, and share forms with your team.
  • Create an engaging curriculum: Faculty reviews consist of student data and self-assessments that detail where the curriculum is engaging and where it’s lacking. Use this information to craft a curriculum that aligns with the goals and interests of your students.


Overview of the faculty review process


The faculty review process will generally begin with a professional consultation during a faculty member’s second year of service. The first faculty review can occur during the third service year. Around this time, faculty members will arrange a visit with the department chair, who may sit in on two classes.

After this visit, instructors can decide to meet to discuss their performance and areas of improvement. Once the committee completes the reports, they will ask the faculty member to meet and summarize the decision. This process can be lengthy, and we’ve detailed a breakdown of how it typically goes from start to finish.

Request faculty self-assessments


One of the most essential components of faculty reviews is self-assessments. This comprehensive document outlines the achievements of faculty members and their progress over the academic year. You can also find faculty goals for the upcoming year in a self-assessment.

Faculty members need enough time to complete the self-assessment, and the chair needs adequate time to review it. These processes should remain separate and may require additional resources. The self-assessment should help keep the faculty member on track for tenure while meeting their personal goals. This task should not appear as busy work or interfere with other goals.

Review faculty self-evaluations


Once your faculty member completes their self-assessment, the department chair reviews it. This review involves evaluating the faculty member’s achievements, goals, and objectives. The department chair should recognize strengths and weaknesses and reinforce both aspects in the meeting with the faculty member. As important as it is to improve, it’s also essential to reinforce where a team member is excelling.

The chair will acknowledge areas that need growth or attention and consider opportunities for the faculty member to contribute to other institutional goals. As the chair works through the self-assessment, they should also allocate resources to help the faculty member reach the goals they’ve outlined. They will also recognize whether they need to discuss other topics, such as new initiatives or goals.

Examine faculty profiles


Some institutions operate with faculty portfolios, which are great documents to include in a faculty review. These documents showcase service statements, research, and teaching practices that have led your faculty member to success. You can easily access this information anytime if your institution utilizes faculty profiles to show achievements.

Although the chair may not be able to review each faculty member’s profile, encourage them to discuss the importance of updating profiles with your team. These comprehensive profiles can make it much easier for your team to gather the materials they need for the review process and give your faculty a convenient location to build their accomplishments and prepare for their reviews.

These profiles can also aid student decisions about whether they would like to attend your institution or a particular course. Similar to your chair, students can access these profiles at any time and evaluate the credentials of your instructors.

Analyze faculty and course evaluations


Course evaluations and other faculty assessments are incredibly valuable during faculty reviews, especially if the faculty member is an instructor. These assessments detail what students enjoyed about a course and what areas need improvement. Other team members may also have feedback for the faculty. If your institution has a mentoring program, department chairs can speak with the student mentee or professional mentor about the faculty member’s performance.

Course evaluations are also an excellent opportunity to examine where there may be a disconnect between course materials and student success. Students who detailed they did not enjoy a course but received exceptional grades may indicate a disconnect between teaching methods and course curriculum. Perhaps instructors need to evaluate whether or not lectures need to be more exciting or assignments are too easy.

Evaluate data and insights

While analyzing course and faculty evaluations, it is beneficial to leverage additional data and insights. Information showcasing student performance and achievement and reports detailing program and course success can highlight adverse or positive changes your faculty needs to address. It may also be helpful to refer to curriculum maps during this process to identify where professors may have strayed from proposed plans or how to improve courses for the future. 

Data will also be especially helpful for tenure review processes. You can use this information to determine the performance of the faculty member over the last several years. You can determine student progress to determine whether professors are making positive course changes and evaluate success rates to establish whether a program is more effective with new changes. Whether you decide to offer tenure, raise compensation, or provide different benefits, you can use these insights to guide your decision and show your faculty members how you arrived at your conclusion. 

Make recommendations and follow up

One of the most crucial aspects of the annual review process is making recommendations and following up. It is critical to ensure your faculty understands your expectations and the action items they can complete to generate positive change. Communicating your initiatives and establishing baselines can ensure each faculty member has the understanding to meet your goals and contribute to a campus culture of continuous improvement. 

You should also establish a timeframe for evaluating whether the faculty member implemented your recommended changes and whether those changes are successful for your students and institution. Checking in with your staff can reinforce the importance of your initiatives and suggestions for change. Additionally, these check-ins can serve as an opportunity for staff to ask questions or gain more clarity. 

For example, if a professor is facing challenges with integrating new course materials, as you discussed in their review, they can express the issue and strike up a conversation about how to address the problem. This process allows your staff to know you care about their progress while ensuring their actions continue to align with your vision. Additionally, this enhanced communication can foster more collaboration across departments as faculty members seek to discover what others have done to meet and exceed your expectations. 

Preparing for faculty reviews

The faculty review process begins with preparation from the faculty member and the department chair. Department chairs select data points and craft the self-assessment form to kickstart the process. They review information, like portfolios and evaluations. Chairs will also need to arrange the meeting agenda. Department chairs then determine whether discussions will focus on campus-wide initiatives, professional growth and success, or departmental goals.

Sample faculty review questions


Teaching is a challenging topic to master, and evaluating your professors can help your students receive the highest-quality instruction and materials. Finding the right questions is essential to gathering the meaningful information you need to evaluate teaching practices.

A faculty annual review sample for an instructor may feature questions like:

  • Is the professor highly enthusiastic about course materials?
  • Can you use a range of tools to complete assignments and learn?
  • Did you find feedback to be helpful and informative?
  • Does the instructor provide students with a clear discipline overview?
  • Is class information relevant to the instructor’s field of study?
  • Can the educator answer questions regarding their industry adequately?
  • Does the professor encourage students to think critically?
  • Do you feel all students and assignments received fair grades?
  • Does the instructor reach out to students who need additional assistance?
  • Did the professor monitor progress in creative ways?
  • Does the educator embody the institution’s code of conduct?
  • Did you feel a high level of excellence was attainable in this course?
  • Was the professor well-prepared for each class session?

This list is by no means exhaustive but details a range of questions. Students can discuss an instructor’s professionalism, course expectations, curriculum creativity, and topic enthusiasm. Student responses can give insight into their experience and where the faculty member excels or needs to improve.

How to give constructive feedback during faculty reviews


Communicating effective feedback can be a challenge. Constructive criticism is one of the most critical aspects of the faculty review process — this is where your team will understand how they can improve to benefit themselves and your institution. Feedback is valuable, and giving actionable steps toward improvement guides faculty members toward making meaningful change.

Explain to your faculty why you want them to make a change. They can keep these objectives in their mind and distinguish between something they’ve done wrong and something they can do better.

When you portray feedback in the right way, it can become a catalyst for change rather than a harsh remark. This can shape the conversation to flow from what is currently wrong to what will be correct in the future.

When giving constructive criticism, you should:

  • Focus on efforts that impact future work.
  • Deliver feedback that improves teaching styles or research and service outcomes.
  • Understand tension may arise, but use it to fuel conversation.
  • Offer specific and measurable actions to take.
  • Encourage faculty to offer their own ideas.
  • Discuss specific examples to explain your reasoning for requesting a change.


How to set goals for faculty annual reviews


Setting realistic goals and objectives can lead your faculty to improve campus culture and student experiences. Goals are typically more long-term tasks that take a few years to complete. Goals may include securing department funding or increasing teaching efficiency.

Objectives are short-term tasks that your faculty can focus on for the following year. These tasks are measurable and could include items like submitting two applications for funding, enrolling in a training program, or completing a project by a deadline.

It would be helpful for your faculty member if you place goals and objectives in priority order. Discuss tasks you would like your team members to dedicate the most time and effort to first. Clearly state your intentions for setting the goal or objective and detail why you think it would benefit your faculty to take a particular action.

Make these tasks actionable and time-bound for the best results. “Complete training by the start of next semester” could be an approachable objective.

How to respond to and handle complex reactions during faculty reviews


Although feedback is important for progress, not every faculty or staff member will view it that way. Some people cannot take criticism well, and others may feel hurt. Knowing how to respond to various reactions helps keep a professional tone during faculty reviews.

Reactions you may face include:

  • Silent: Silence is a typical response to criticism. Remain patient and ask for their opinion when appropriate. Listen and restate what you heard to encourage them to remain engaged.
  • Defensive: When faculty members are resistant, try to appear understanding. Inquiring about their feelings and reiterating what they say can show you care. Focus on the problem rather than the person.
  • Emotional: Emotional responses can be challenging to handle. Refrain from responding quickly to avoid adding to the emotional intensity. Give your faculty members time to compose themselves and recognize their feelings without agreeing.
  • Overwhelmed: Some faculty members will think you’re suggesting far too many tasks for them to complete in time. In this case, focus your energy on discussing how these goals benefit the institution and professional growth. Rather than agreeing with their statements, rephrase them to be accurate.

How Watermark can help annual review processes

The annual review process can be simple with the right tools. Watermark Faculty Success offers the insights, automation, and enhanced communication you need to streamline these processes and make informed decisions. This solution can highlight which items are most critical for faculty reviews, create process consistency, showcase your faculty achievements, and provide the configurability necessary to meet unique institutional goals and needs. 

Faculty Success is a central hub of activity and insights, allowing you to generate custom reports and enhance collaboration and understanding across departments. You can use this software to confirm faculty credentials, automate web profile updates, and capture a holistic picture of discipline-specific details. 

Many higher education institutions have utilized Faculty Success to drive change across campus. Along with guiding reviews, this solution can empower institutions to make long-lasting changes. From preventing institutional shutdowns to revolutionizing accreditation prep and more, many colleges and universities have unlocked the power of Faculty Success to guide annual reviews and drive institutional shifts.

Reach faculty review goals with Watermark

Watermark is constantly looking for ways to improve student experiences and drive meaningful change at higher education institutions. Our Faculty Success software makes it easy to keep faculty data current and easily accessible.

Watermark’s Faculty Success allows you to track faculty achievements and manage all incoming data easily. This information can aid in annual faculty reviews, strategic planning, and accreditation reports. No matter what you need, you can quickly access information with our program from anywhere. With customizable reports, faculty profiles, and self-serving reporting options, you can quickly turn your faculty data into actionable insights that improve your institution.

Request a demo of Watermark Faculty Success today. Start reaching your faculty evaluation goals with Watermark.

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How to Create the Best Course Evaluations

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The Importance of Technology Due Diligence for Higher Education Software

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How technology can amplify your educational impact

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The 5 Stages of Student Success

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The Benefits of Course Evaluation in Higher Education

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The Brilliant Underachiever: Coaching Bright Students Who Struggle

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Using campus data to support student success and steer the institution

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The four crucial steps to ensure a successful technology implementation

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The Future of Data Convergence on Campuses

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How Assessment Foundations Can Help Community Colleges

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How to ensure adult learning success

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The Impact of Cognitive Bias on Student Surveys

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The Importance of Accessible Technology in Higher Education

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Integrating Artificial & Human Intelligence for Student Success

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Developing Rapport With Students: Why It’s Important & How to Do It

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Is aging technology holding back your university?

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4 Issues Impacting College Administrators

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How to cultivate a positive faculty culture at your higher ed institution

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How To Define Student Success

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How To Do a Course Evaluation

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Dropout prevention and alternatives for at-risk college students

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Best practices in faculty recruitment

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Tips for professors: best practices for online teaching

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How to Engage Faculty in Assessment

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Boosting alumni engagement opportunities

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Closing the loop — applying data-informed insights

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How colleges and universities adapt to changing job markets

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How To Find the Best Professors

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Why flexibility is important for student success

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We are the champions: Building a case for new tech

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Unlocking your potential: Could you benefit from a certification?

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How to Find Success Coaches for Your College

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How to improve student success with community-based learning

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How to Develop Key Performance Indicators for Community Colleges

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Why community colleges are our best hope for closing the equity gap

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Making a Difference in Student Wellness

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How to keep faculty data reliable and up-to-date

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Making technology implementation a success

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Ways community colleges can define, measure, and improve student success

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How to identify and manage valuable course improvements with Planning & Self-Study software

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How to know when it’s time for new higher ed technology

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Maximizing the Impact of Course Evaluations During COVID

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Microcredentials and How ePortfolios Can Highlight Them

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How to use SIS data at your school

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Minority Male Success Initiative (MMSI): A Catalyst for Change

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What Year Is Most Critical for College Student Success?

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How to use LMS data to support curriculum development

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MSCHE Accreditation: 7 Things Peer Reviewers Wish You Knew

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Use ePortfolios to give students a leg up in job searches

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The Power of Non-Academic Outcomes

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Where Are They Now? An Update on our 2020 Watermark Scholars

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The “who” and “what” of university administration

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Understanding the Support Needs of Community College Students

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Faculty Search Committees: What Are They and What Do They Do?

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How to make assessment simpler

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Turning Process Into Progress: Using Technology to Drive Institutional Improvement

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Keeping up with 2024 higher ed trends?

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How to Prepare for a Virtual Assessment Site Visit

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Transforming the Student Co-Curricular Experience of Community Colleges

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Tracking Progress With Student Learning & Licensure

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Online Course Feedback 101: From the Physical to the Digital Classroom

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How to prepare for an accreditation peer review visit

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Overcoming financial obstacles with help from higher education institutions

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Preparing for Life on Sabbatical

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Partnering With NCCCS to Help Students Succeed

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How to reduce faculty workload using technology

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Positive Change During Challenging Times: How Six Leaders Transformed Higher Education During the Pandemic

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How to Support Grad Students

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Best Practices to Reengage Community College Dropouts

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How to support students struggling with time management

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How to switch accreditors as a higher ed institution

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How Your College Can Support Veterans

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Predictive and Prescriptive Analytics’ Role in Fighting College Attrition

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How to prepare for a successful CAEP accreditation

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Top Course Evaluation Questions

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Top Things to Consider When Hiring a Student Success Coach

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Continuing education evaluation guide

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Identifying at-risk students through the course registration process

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Creating equity solutions

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5 Creative ways to use end-of-semester assessment data

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11 community college trends for 2023

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The importance of data transparency for higher ed success

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Higher education institutional outcomes – defining a proficiency scale

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How to democratize data at your institution to improve student outcomes

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Demonstrating faculty influence on student success with Radford University

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Developing proactive advising techniques

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The differences between direct and indirect measurement

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Discover the secrets of faculty “buy-in”

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Does the classroom environment matter?

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Collecting Feedback With Watermark Course Evaluations & Surveys

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Barriers to using assessment results and how to overcome them

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Engaging faculty in the new school year

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How to use institutional data to spot students likely to transfer

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Top reasons why students transfer and what your institution can do

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Supporting working-class students: 7 ways to show support

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How to support incoming transfer student success

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Why cloud-based video feedback software is helpful for higher ed

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How to track the results of culturally responsive education

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Watermark vs. Civitas
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Watermark vs. Civitas

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How to attract and retain top faculty at your institution

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How to be an effective program dean

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Building soft skills for future careers: Integrating professional development into your curriculum
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Building soft skills for future careers: Integrating professional development into your curriculum

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15 common challenges that first-year students face
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15 common challenges that first-year students face

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How to spot struggling first-year students and intervene
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How to spot struggling first-year students and intervene

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12 tips to improve first-year college student performance
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12 tips to improve first-year college student performance

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Weighing legacy admissions: What to consider at your institution

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Key metrics for mid-semester program reviews: What to measure and why

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Supporting student success during midterms

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Understanding the student engagement software space

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7 student engagement software trends to watch for in 2025

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7 innovative assessment practices to transform your institution

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Cultivating faculty development amid the uncertain future of tenure

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Involving faculty in accreditation processes

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Striking a balance: Guiding long-term faculty success in both research and teaching

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Leading causes of faculty burnout and how to spot it

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The impact of AI on institutional research 

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Essential strategies to support adjunct and part-time faculty

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What are guided career pathways for faculty?

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Separation of school and state: Can the Department of Education pull accreditation? No. Here’s why

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How to ensure faculty professional development with Faculty Career Pathways 

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How to align curriculum development with future industry needs 

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How to use campus-wide student feedback and data to drive decision-making

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Tips for building your strategic plan

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12 ways to cultivate faculty diversity

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