Obtaining accreditation from the Northwest Commission on Colleges and Universities (NWCCU) may be one of the most significant (and complex!) activities you will undertake as a higher education leader. At its core, the accreditation process requires you to examine the quality and effectiveness of your institution, giving you concrete evidence that your institution possesses the qualities found at all NWCCU-accredited colleges and universities.
Specifically, these qualities require that:
Having these items in place will signify that your college or university meets the standards of a NWCCU-accredited organization.
Preparing for NWCCU can be a “gift that keeps on giving.” Once you have completed the accreditation process, you will have a roadmap to continuous quality improvement at your fingertips. You will have procedures in place for obtaining feedback on a program or a school. Even faculty preparation for a campus visit can have lasting positive effects on how your faculty express the impacts of their teaching.
If NWCCU has accredited your institution in the past, you will need to periodically go through a reaffirmation process. For reaffirmation, your institution will have to produce proof of compliance with NWCCU:
This guide focuses on a few ways Watermark software can help you prepare to meet selected NWCCU Standards for Accreditation, based on our experience helping our clients through the process. For information about all NWCCU Standards and Policies, review the Northwest Commission on Colleges and Universities’ website.
Watermark’s suite of products can help you prepare for NWCCU accreditation. We design our products with accreditation in mind so that you can align your efforts on campus to NWCCU standards. When you use Watermark technology, you can capture relevant data daily, which creates a single source of truth that can be used for accreditation and reaffirmation reporting.
In this quick guide, we’ll take a deep dive into the NWCCU standards and how you can use Watermark’s technology to demonstrate that you meet these standards, including how to interpret the data to support the documentation you need for accreditation.
Everything in your organization should flow from and support your institution’s mission statement. Review your mission statement to ensure it reflects the current purpose of the institution. The mission statement should make a promise to students, faculty, and the community at large, and it should also state what your institution intends to achieve in the next three, five, or ten years.
A good mission statement is specific enough to guide an institution’s colleges, schools, and departments. These academic and administrative units should also be refining their mission statements to sync with the overall institutional mission statement.
Mission statements evolve over time, and sometimes, when the mission statement changes, not everyone is aware of the change. Planning & Self-Study eliminates this challenge by providing a single location where everyone can find the latest version of the mission statement.
Academic and operational units have easy access to the institutional mission statement and can contribute their input, while ensuring that their statements are in alignment. Planning & Self-Study also keeps an archive of all iterations of the statement for reference.
Planning & Self-Study also offers a hub where academic and operational units can create and revise their insights about how their outcomes assessments relate to the mission statement. The tool creates an archive of these inputs, documenting how the institution has aligned its goals with changing institutional missions over time.
For many faculty, the penultimate goal is to become a tenured professor. But there are strict requirements for individuals climbing the academic ladder. To reach tenure, faculty must fulfill the stringent requirements of your university. As they collect and document their credentials, they create a rich reservoir of information that could help your institution meet accreditation requirements.
It is essential to keep in mind that the faculty’s self-documentation should show how they are helping the institution to achieve its mission. This process starts with faculty demonstrating that their course content has a direct positive effect on students’ grades, attendance, and other administrative information found in the student information system.
Another aspect of faculty data to consider is any alternative qualifications the faculty member may have. This could include working in an industry related to the subjects they teach. For example, a public relations professor may have years of experience working at a public relations firm, which should be accounted for in their record.
Identify and remedy any gaps in faculty credentials that could be a problem during the NWCCU accreditation. This process is easy when you have access to a consistent data set. Watermark has designed Faculty Success (formerly Digital Measures) to capture faculty activity information in a format that aligns with accreditation requirements.
Your Office of Institutional Planning and Effectiveness is focused on continuous evaluation and improvement of your institution as it works to fulfill its mission. In light of the rapid transformation of higher education in response to the pandemic, the ability of this office to define and measure outcomes for student learning and operational success is more important than ever. This office must detect emerging trends and implement solutions in response to a changing environment.
With Planning & Self Study, your Office of Institutional Planning & Effectiveness can measure, visualize results, and determine any necessary adjustments to improve in the next cycle.
Efficient student achievement and outcomes documentation can go beyond accreditation reporting. Your school’s reputation for academic quality is a determining factor when prospective students decide to attend, and having a comprehensive reporting system in place is essential for establishing your institution’s competitive qualities. Another significant benefit of measuring student achievement is gaining insights into where your institution should invest its time, money, and resources. In short, reporting on student achievement is vital to your institution’s bottom line.
This essential reporting begins with individual faculty members. They create outcome statements to clarify what they want the students to achieve in each course. They also state what students must do to achieve those outcomes and which measurements faculty will use to prove that the students have achieved their goals. Furthermore, outcome statements should always explain how reaching the stated objectives will further the institution’s mission.
Curriculum mapping can track student progress and generate valuable insights. This process shows the connections between the expected results of an academic program and the courses where this learning is taking place. Curriculum mapping creates a strong foundation for your assessment process by highlighting any gaps that may be interfering with student progress. It also makes a source of clarity and dialogue for faculty to collaborate to fill in any gaps they have identified.
Both direct and indirect measurements will be part of your academic assessment strategy. Direct measurements show tangible proof of student learning, and this evidence consists of such items as essays, exams, or capstone projects. Indirect measures are more subjective and may include surveys, sentiment scores, or attendance.
Faculty design surveys for student evaluation to measure the extent to which students meet or do not meet the desired course outcomes. Thus, the response options must correspond to criteria for meeting or not meeting the course outcome. Administrators and contributors can view the results of the measure itself and include them in assessment plan reports.
Watermark’s Course Evaluations & Surveys (formerly EvaluationKIT) makes it easy to capture indirect measures, and is also easy to integrate with many LMS systems. The solution sends email reminders to your students, resulting in impressive response rates and meaningful results. These results provide you with a solid collection of data for revelatory analysis. Combined with direct measurements, you’ll have a holistic story about student performance against learning outcomes. You now have the data you need to deliver consistent and continuous improvement.
You can also leverage results integrations for direct measures with Watermark’s Outcomes Assessment Projects (formerly Aqua) and Student Learning & Licensure (formerly Via), generating data that flows into Planning & Self Study. These data support accreditation reporting and continuous improvement efforts:
You can even pull these data in from your LMS, including Canvas, Blackboard, or D2L Brightspace.
Of course, the idea of all this measurement is to be able to report the results to internal and external stakeholders. You’ll need to analyze the results to assess whether you are meeting your outcomes goals. In areas where you are not, you’ll need to plan actions for continuous improvement.
If all this seems daunting, you can rest assured that we built our digital assessment tools to make the assessment process more manageable. Our goal is to free up your time so you can take a deeper dive into your data to gather the insights you need for continuous improvement.
Using Watermark’s out-of-the-box templates, you can set up and assign narrative responsibilities across institutional teams for creating your NWCCU accreditation report. Those leading the process will have access to documentation of comments and role assignments of all collaborators. This transparency allows the team to track progress toward completion for each section. As evidence of achievements surfaces, others can embed this documentation into many areas within the report.
The Bottom Line
Watermark is here to be your partner in the accreditation process, ensuring you can connect the dots between several core components of NWCCU standards. Our integrated suite of solutions makes data collection and reporting simple, freeing up time for detailed analysis.
See how our tools are helping clients right now, get in-depth information on topics that matter, and stay up-to-date on trends in higher ed.
